EngAge in Conversation

EngAge BC is excited to present EngAge in Conversation, a new webinar series featuring insightful presentations and compelling speakers on the topic of seniors independent living.

EngAge in Conversation events are a free benefit for EngAge BC and BCCPA members only. The subject matter of each presentation is uniquely designed for independent living operators and will provide operators with up-to-date business intelligence, and information on market and consumer trends.

To learn more, or to share your ideas for the next EngAge in Conversation series, please email engagebc@engageseniors.ca.


Sales: A Journey and a Destination

From getting a potential client to pick-up their first brochure, to selling your residence as the best local option, to helping a senior recognize that they are ready to move, the sales journey is complex in independent living.

EngAge in Conversation is pleased to announce its latest webinar titled Sales: A Journey and a Destination. Join operators, and marketing organizations specialized in the seniors living sector as they explore the following questions:

  • Many seniors living operators will tell you that a solid sales strategy means investing in strategies to ensure that your client knows about you, long before they need you. What can operators do today, to attract clients tomorrow?
  • Many seniors choose an independent living home based on word of mouth. How can your organization build a stronger reputation in your community?
  • What tools can you use to spread the word?
  • Sometimes good things come to those who wait. How do you maintain a relationship with a potential client who just isn’t ready yet?
  • When the time is right, how do you seal the deal?


  • Moderator: Rebecca Frederick, Director EngAge BC & Public Affairs
  • Greenhouse Marketing
  • Chris Swift, Community manager at Ocean Front Village, Golden Life Management
  • Janice Miller, Manager, Marketing and Community Relations), Bria Communities
  • Lina SabaSenior Director of Brand Communications & Marketing, Park Place Seniors Living
Event details:
Wednesday June 21 2023
12:00 PM – 1:00 PM
Zoom Webinar

Registration is free for all EngAge BC and BC Care Providers Association members, and can be completed here.

Past Events:

Presenters: Marc Kinna (CEO, Baptist Housing), Sharon Ranalli (VP Marketing & Communications, Chartwell Retirement Residences), Mario Canseco (Research Co.), Mark Lugowski (Executive VP, Retirement Operations, Sienna Senior Living), and Kris Coventry (CEO, Trillium Communities). 

Key Recruitment Pitfalls to Avoid

Presenters: Sylvia Watts, Sales & Marketing professional at Greenhouse Recruitment.

Behind the Curtain of ‘Internalized Ageism’ and How it Impacts Marketing & Census.
Presenters: Derek Dujardin, Creative Director of 3rdThird Marketing, Don Warfield, VP of Account Services, and Cynthia Thurlow-Cruver, Principal of 3rdPlus

The Future of Wellness in Senior Living
Presenter: Colin Millner, International Council on Active Aging CEO

Road Map to the Future: Understanding today’s trends and tomorrow’s demands in seniors living
Presenter: Rita Thibault, Principal of Westbridge Group