Route 65: Leading You home
Route 65 is a free, online tool that helps connect seniors and their family members with the services offered by B.C.’s leading operators of independent living, assisted living, long-term care and home health care.
Route 65 was developed by EngAge BC, a non-profit operating arm of the BC Care Providers Association (BCCPA), in response to a visible gap in quality information about seniors’ living and wellness options in the province.
On Route 65, seekers can find more information on independent living, assisted living, long-term care and home health care options. Route 65 also helps users navigate the seniors living and wellness continuum through our Glossary, Frequently Asked Questions and Resource pages, along with Walter, our 24-7 virtual concierge chatbot, who helps triage seekers to the most appropriate options.
It can be difficult to navigate the maze of seniors’ living and wellness options in the province. Through Route 65, we aim to provide a jargon-free, easy-to-use tool for the public that helps make the process of accessing seniors’ housing and care in B.C. simple. In doing so, we seek to develop and champion B.C.’s non-government seniors’ living and wellness sector as a way for older adults to live well.
Seekers can be confident in using Route 65 as a go-to resource for finding safe and reputable options, as operators must be BCCPA or EngAge BC members to create a listing.
By limiting eligibility exclusively to our members, we can ensure that each listing is offered by a credible and legitimate service provider that adheres to the Association’s Code of Conduct.
WHAT ARE THE BENEFITS?
By listing on Route 65 your organization:
- Gains access to an exclusive and rapidly growing community of non-government seniors’ living and wellness operators across B.C.
- Is joining a platform that thousands of seekers have come to rely and trust to help meet their unique housing and care needs.
- Benefits from ongoing investments in advertising campaigns to drive public traffic to the platform, including radio, social media, print and Google Ads, that have already generated thousands of web hits.
Available to EngAge BC members free of charge, a premium listing helps your organization market your residence or services through photos, videos, amenities. service listings, testimonials and more.
Need an extra boost? Featured listings receive average click rates that are FIVE times higher than our regular listings.
At only $99/month purchasing a featured spot on Route 65 significantly increases public traffic to your page, as your listing will be profiled at the top of a searcher’s results and advertised prominently on various pages of the website.
To create a listing on Route 65, operators must be BCCPA or EngAge BC members. This ensures that every service or housing option is offered by a credible and legitimate service provider. By joining Route 65, you will become part of an expanding and exclusive community of trusted operators that seniors and the people who support them can be confident in.
NOT A MEMBER YET?
If you are a private-pay independent living, assisted living, long-term care or home health care operator and would like to apply for EngAge BC membership, please fill out and submit our online application form.
BCCPA members are automatically members of EngAge BC and need not apply.
I’M ALREADY AN ENGAGE BC MEMBER. SIGN ME UP!
Great news! You’re ready to get started. You can create your account on Route 65 here.
Once you have completed the registration process, you will be prompted to create your listing(s).
If you require assistance with the registration or listing process, please contact email@example.com.
There are also opportunities for commercial members to get involved email Rebecca Frederick at firstname.lastname@example.org